May I give a discount for a Google review?

No. Google's rules forbid giving anything for a review, including discounts, free goods and stamps, and Google can remove the reviews concerned.

May I put up a sign with a QR code in the shop?

Yes. A sign is an invitation, and that is allowed. You just must not pressure the customer to write while they are in the shop.

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How to get more Google reviews for your shop

Q: Where do I find the link to my Google reviews?

In your Google Business Profile. Search for your shop while signed in to the account that owns the profile, and choose to ask for reviews. Google gives you a link you can share or turn into a QR code.

Reviews rarely come by themselves. Here is how to make it easy for a customer to write one, within Google's rules.

Updated 29 October 2026 · 3 min read · Written by Klipz

Find your review link

The link is in your Google Business Profile. Search for your shop on Google or in Google Maps while signed in to the account that owns the profile, and choose to ask for reviews. Google gives you a short link that opens the review box directly.

If you don't have a profile yet, you can create one for free with Google. It is what shows your shop on the map, with opening hours, photos and reviews.

Put the link where the customer stands

A sign with a QR code by the counter or the till. The customer scans with the camera and lands in the review box. You can make one with our free Google review sign.
On the receipt, the menu or the table card, if you have them.
In your emails and on your website.

Ask everyone, and ask the same way

Ask right after a good moment: when the customer says thanks, praises the coffee or gets their reward. One short line is enough: "Would you write a few words about us on Google? The QR code is right here."

Ask every customer, not only the ones you think are happy. Google's rules forbid asking selected customers for positive reviews.

What you must not do

Google's review rules are strict. Break them and Google can remove reviews and restrict your profile. You must not:

Give anything for a review: no discount, no stamp, no free coffee. That holds even if you don't ask for a positive one.
Ask only the happy customers, or discourage negative reviews.
Pressure customers while they are in the shop. A sign is an invitation. Standing there while they type is not.
Ask staff to collect a set number of reviews or reviews with certain words.

Fake reviews are also banned under Danish marketing law, whether you write them yourself or pay someone to.

Answer your reviews

Answer briefly and kindly, the negative ones too. Thank people for the good ones, and say what you are doing about it when something went wrong. You are writing as much for those who read the reviews later as for the person who wrote.

One QR code for everything

With Klipz the QR stand on the counter leads to your shop's own page. It has your memberships, a button to your Google reviews, your social media and your website. So the same QR code gathers both members and reviews. See the shop's page.